About Me
Creative Director with a robust 10+ year trajectory in broadcast media and content creation. Specialized in elevating brand narratives and pioneering innovative production strategies, with a track record of boosting audience engagement by over 30% for key projects.
Skilled in navigating high-stakes environments, as evidenced by leading a creative team through FIFA 2022's global coverage.
EXPERIENCE
2009 - 2013
Senior Graphic Artist
SIGMA TECHNOLOGIES
A leading production, post-production and technical event project management firm and recognized as the largest audio-visual infrastructure and film production company in the country. Key responsibilities included:
Developed and executed marketing content such as TV and Social media ads for clients like Coca-Cola, Fanta, Nescafe, the Laughing Cow, BMCE Bank... contributing to a 37% increase in client-driven campaign reach.
2014 - 2023
Graphic Designer Supervisor
beIN sports TV
Managed full departmental responsibility, covering all aspects of production management which included Directed the Creative Department's output, ensuring excellence in set designs, storyboarding, talent photography sessions, and the development
of comprehensive graphical packages for each program.
Upheld visual communication and brand standards of art direction and designers during
led brand name productions, including FIFA 2022, DreamWorks Mena and Implemented rigorous quality control protocols, ensuring all multimedia content exceeded industry standards.
Education
2004 - 2008
Bachelor of Arts in Media & Marketing
University of Amsterdam
In my Bachelor of Arts in Media and Marketing at the University of Amsterdam (2004-2008), I explored the intersection of media and digital marketing, focusing on consumer behavior and innovative strategies. The program combined practical projects with theoretical studies, offering insights into media ethics and market dynamics. This experience in a culturally diverse environment fostered a global perspective and a mindset for creative and adaptive thinking in the media industry.
Skills
Cinema 4D
Adobe Suite
Maya
Unreal Engine
Figma
After Effects
Awards
ALJAZEERA MEDIA NETWORK
Qatar, Doha
Synthesis Award
Qatar, Doha
Agora Awards
Amsterdam, Netherlands